About Tara Sroka

For me, art direction and design are about much more than aesthetics or technical details like color swatches and type. It's a mindset—a passion for creating something truly great, combined with the flexibility to step in and get the job done when needed. I’m driven by this passion, and it shows in both my work and work ethic.

It all began with my love for design and communication in all forms. I earned a BA in Communication from the State University of New York at Geneseo, with a minor in art, which sparked my deeper interest in graphic design. Eager to break into advertising, I began my career as a traffic manager, working with leading consumer ad agencies like Wieden + Kennedy, Hill Holliday, and BBDO. This role gave me a comprehensive understanding of the entire creative process and an appreciation for every aspect of developing top-tier campaigns.

From there, I transitioned into graphic design at Oxygen, where I took on branding efforts, managed creative assets, and handled digital photography. My experience in network television sharpened my ability to thrive in fast-paced, deadline-driven environments while enhancing my understanding of the digital landscape.

My career evolved as I entered healthcare advertising, working on a broad range of marketing materials, from strategic presentations and conference collateral to websites, and interactive sales aids. I’ve supported numerous product launches across various therapeutic areas like oncology, cardiovascular health, diabetes, and women’s health.

Planning and process are at the core of everything I do. My superpower lies in understanding schedules, and I take pride in my attention to detail and love for simplifying complex processes. I enjoy taking intricate projects and making them easy to understand—an approach that’s essential in both design and advertising.

In my free time, I enjoy creating art, photography, and reading. I’m also a published digital scrapbook artist, with my work featured in national mixed media and scrapbook magazines. Through it all, I remain passionate about design and problem-solving, always bringing that same dedication and energy to every project.